DIA/AD
インサイト
グローバル病院マーケティングインサイト — DIA/AD
Cases & Data
From Single-Market Dependence to a Diversified Patient Portfolio
A portfolio view of international patient acquisition, linking nationality mix, channel roles, and booking operations for Korean medical providers.
Cases & Data
Using Public Search Trends as Early Signals for Medical Tourism Demand
A strategic framework for interpreting search trends as early demand signals before international patient inquiries and visits appear.
Cases & Data
What Regional Patient Flows Reveal About Gangnam’s Medical Tourism Concentration
A strategy briefing on why Gangnam dominates Korea’s inbound patient flow and how other regions can compete through journey design.
Cases & Data
Mapping Korea’s Specialty-Level Advantage in International Patient Acquisition
A strategic framework for reading Korea’s international patient market by specialty, not just by country volume.
Cases & Data
Rethinking Medical Tourism Through Repeat Visits
Why repeat visits reveal market maturity, patient trust, and operating quality more clearly than inbound volume alone.
Cases & Data
Where Korea’s Medical Tourism Growth Is Really Coming From
A strategy briefing on reading Korea’s international patient growth through nationality, specialty, region, access conditions, and hospital conversion data.
Cases & Data
Where Korea’s Medical Tourism Growth Is Really Happening
A strategic reading of Korea’s foreign-patient growth: why nationality, specialty, and location only become useful when analyzed together.
Compliance
When Translation Changes the Claim: Hidden Risks in Multilingual Clinic Websites
Why every language version of a clinic website needs claim-level review, evidence mapping, and independent compliance approval.
Compliance
The Hidden Compliance Risk in Multilingual Medical Websites
Why medical advertising risk often grows after translation, and how international patient marketers can control it before publication.
Compliance
How Korea’s Foreign Patient Facilitator Rules Shape Legal Medical Tourism Growth
A compliance briefing on Korea’s facilitator registration regime, agency contracts, fee substance, subcontracting risk, and multilingual medical advertising.
Compliance
When Patient Data Crosses Borders: Designing Multilingual CRM Around GDPR and PIPL
Cross-border patient acquisition now depends on CRM architecture that treats consent, access, retention, and partner workflows as compliance infrastructure.
Compliance
Mapping Medical Advertising Rules Before Entering Global Patient Markets
A strategic view of why international patient marketing must start with market-specific medical advertising limits, platform rules, and consent design.