DIA/AD
洞察
全球医院营销洞察 — DIA/AD
Patient Acquisition
Why Higher-Ticket Procedures Can Lower Patient Acquisition Cost Ratios
A strategic view of CAC, LTV, trust signals, and procedure mix for international patient acquisition in Korea’s medical tourism market.
Patient Acquisition
Direct Patient Acquisition vs Agency Dependence: Finding the CAC Break-Even Point
A strategic view of when Korean hospitals should rely on agencies, build direct acquisition channels, or manage both as a portfolio.
Patient Acquisition
How Korea’s Registered Patient-Agent Rules Split the Medical Tourism Market
Korea’s foreign-patient facilitator rules are reshaping medical tourism economics, separating compliant operating capacity from informal demand brokerage.